Designing brands
Sharing the journey.
Hi, I'm Max. And I run Foundation Studio™.
I started designing websites. Eventually I realized the real challenge wasn't making things look good—it was helping businesses become brands people genuinely remember. Today I combine strategy, identity and digital design into one creative process, documenting what I learn along the way through videos, experiments and stories.
Max Iriani
Founder & Creator
Built on principles.
Think first.
Clarity always comes before creativity.
Simple scales.
Less complexity. More impact.
Details matter.
Every detail has a purpose.
Never stop creating.
Always learning. Always building.
Why I share my work
I believe creativity grows when it's shared.
That's why I document projects, experiments and lessons through videos and articles—not only to teach others, but to keep learning myself.
