Striv
Striv is a conceptual brand and website created for the next generation of AI agencies. The project explores how strategic branding and digital design can transform complex technology services into a premium experience that builds trust, communicates value, and drives conversions.
Industry
AI · Marketing
Scope of work
Brand Strategy, Visual Identity, Web Design & Development
Duration
2 months
Challange
The challenge was to create a brand and digital experience that feels innovative, trustworthy, and premium from the very first interaction.
The AI industry is evolving rapidly, with new agencies emerging every day. While many offer similar services, their websites often rely on generic layouts and technical jargon, making it difficult to communicate credibility or stand out in an increasingly competitive market.
Goal
Design a cohesive brand identity and conversion-focused website that positions Striv as a high-end AI agency.
Every element — from the logo and visual language to the website structure and interactions — should reinforce trust, simplify the agency's value proposition, and guide visitors toward becoming clients.
Solution
I designed the complete brand identity and developed the website in Framer, creating a digital experience where branding and usability work together.
A dark-first visual system, bold typography, blue gradients, glossy 3D elements, and purposeful interactions establish a premium perception, while a strategically structured layout guides users through the agency's services, builds credibility, and encourages action.
